Serving the poor, profitably 5 untapped opportunity as a market, the bottom of the pyramid is clearly different from those that multinational firms currently serve. Write a two to threepage paper in apa format describing the opportunities and challenges for businesses to invest in the worlds poorest markets. Prahalad and allen hammond improving the lives of the billions of people at the bottom of the economic pyramid is a noble endeavor. Serving the worlds poor, profitably the payoff for investing in poor. China, india, brazil, and, gradually, south africa become new engines of global economic growth, promoting prosperity around the world. A final misperception concerns the highly charged issue of exploitation of the poor by mncs. The global economy recovers from its current stagnation but growth remains anemic. Assignment report on serving the worlds poor profitably course hero. The authors argue that multinational companies could radically improve the lives of billions of people and help bring into being a more stable, less dangerous world by stimulating commerce and development by investing in the world. The authors lay out the business case for entering the worlds poorest markets. Serving the worlds poor, profitably free download as powerpoint presentation.